Colette Nataf
About
Colette Nataf is the Founder and CEO of Lightning Media, a healthcare marketing agency that helps launch and scale new healthcare technologies with measurable results. With a background in tech — including leading paid advertising at Microsoft and founding an AI startup for automated ad creation and management — Colette has bought and sold multiple companies, with four successful exits to date. Since moving into healthcare marketing six years ago, she’s managed over 350 ad accounts and $200M in ad spend, sent millions of emails, and launched 30+ healthcare products to market.
Expertise
Colette Nataf is the CEO and Founder of Lightning Media, a healthcare marketing agency built to change how the industry goes to market. Her career started in tech, running a paid advertising team at Microsoft after they acquired her first startup. She went on to found an AI company that automated the creation and management of Facebook and Google ads, scaling campaigns faster and more efficiently than ever before. Along the way, she’s bought and sold companies and has had four successful exits.
Six years ago, Colette entered the pharmaceutical and medical device space — and instantly saw a massive opportunity. While the industry was full of groundbreaking innovations, its marketing strategies were often outdated and hard to measure. She launched Lightning Media to bring speed, transparency, and data-driven execution to healthcare marketing. To date, the agency has managed over 350 ad accounts and $200M in ad spend, executed hundreds of email marketing campaigns, and helped launch more than 30 healthcare technologies, from first-in-class pharmaceuticals to cutting-edge medical devices.