Becky Gauthier
About
Becky Gauthier is Lightning Media’s Paid Ads Specialist, managing high-performance campaigns across Google, Meta, programmatic, and emerging ad platforms. She blends creative strategy with data-driven optimization to deliver measurable results for healthcare brands.
Expertise
Becky Gauthier is the Paid Ads Specialist at Lightning Media, where she plans, launches, and optimizes advertising campaigns that connect healthcare brands with the audiences that matter most. With expertise across Google Ads, Meta, programmatic platforms, and niche healthcare networks, Becky ensures every campaign is precisely targeted, compliant, and built to maximize ROI.
Her approach combines creative messaging with advanced targeting and real-time data analysis. From audience segmentation and ad creative testing to budget management and performance reporting, Becky manages the full lifecycle of digital advertising. Her work has helped launch and scale campaigns for pharmaceuticals, medical devices, and health tech brands, driving engagement and measurable business impact.