Amanda Bevilacqua
About
Amanda Bevilacqua is Lightning Media’s Product Marketer, specializing in go-to-market strategy, positioning, and messaging for healthcare brands. She helps translate complex technologies into clear, compelling stories that drive adoption and growth.
Expertise
Amanda Bevilacqua is the Product Marketer at Lightning Media, where she crafts the strategies and narratives that help healthcare brands launch successfully and scale quickly. With a background in both marketing and product management, Amanda bridges the gap between what a product does and how customers experience it — ensuring every message resonates with the right audience.
She leads positioning and messaging development, launch planning, and content strategy, working closely with cross-functional teams to align creative, sales, and analytics efforts. Whether it’s a new pharmaceutical treatment, medical device, or health tech platform, Amanda’s work ensures the product’s value is crystal clear to healthcare professionals, patients, and caregivers. Her approach combines market insights, competitive analysis, and real-world storytelling to build lasting market traction.