A Re-Brand Leads to 35% Higher Conversion Rates

Overview

HeySunday is a consumer laundry brand focused on sustainability and simplicity. They approached Lightning Media for a full brand overhaul to better connect with their growing customer base and stand out in a competitive market.

The Challenge

HeySunday had a strong product but lacked a cohesive visual identity. Their existing brand assets didn’t reflect their clean, modern values — and they needed to scale quickly with packaging that felt elevated and trustworthy.

What We Delivered

Brand Strategy & Identity

• Defined the visual tone and brand personality
• Designed a modern, minimalist logo that reflects clarity and calm
• Developed a full style guide including typography, color palette, and usage rules

Brand Assets

• Created branded icons, templates, and social graphics
• Designed custom illustrations for packaging and marketing

Packaging Redesign

• Built clean, shelf-ready packaging that reflects the brand’s core: clean ingredients, modern aesthetic, and sustainability
• Final print-ready dielines for all SKUs

Creative Production

• Planned and executed a full photo and video shoot
• Captured product, lifestyle, and brand content for use across website, social media, and paid ads

The Results

• A polished, professional brand identity that resonates with clean-living consumers
• Packaging ready for marketing expansion and DTC scaling
• Over 100 custom photo and video assets aligned with the new brand
• Streamlined visual consistency across all marketing channels

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